Intentional Coach discovery
Bring your experience. Learn how to structure your coaching.
Discover how IA’s coaching approach could support the work you want to do with others, whether you are starting a practice or developing an established one.
Your next step, with purpose
Start with what matters to you.
Discuss the people you want to help
Describe the change you want to make and why it matters.
Understand the coaching system and learning experience
Bring the questions and challenges you want to discuss.
Decide whether certification fits your goals
Leave with a clearer decision about how to move forward.
Choose your conversation time
What to expect from your conversation
The instinct is already there. Most people just haven't built a structure around it yet.
Real expertise
Years of training, leading, or consulting that taught you what actually moves people — even if it's never been named as a "framework."
A gap you can feel
Mastery of the content, but not yet a repeatable way to deliver it on your own terms, to your own clients, on your own schedule.
A pull toward something more direct
Less time managing a room, more time in the conversations that actually change how someone leads, decides, or shows up.
A coaching practice held up by four decades of proprietary frameworks — not improvisation.
The Intentional Coach™ Certification hands over the named, tested models this work is built on. A few of them:
The master model tying every other framework together into one coaching approach.
What separates a client who wants change from one who sustains it.
Six moves that shape a single coaching conversation, in the order that tends to work.
A way of naming what a coach is actually doing while a client is talking.
How a coach hands a client's own words back to them at exactly the right moment.
A decision tool that turns a foggy choice into two clear questions.
There's a second path — folding this system into the practice you've already built.
Not everyone reading this is starting from zero. Some already have clients, a brand, and a way of working — and they're just looking for a stronger structure underneath it. The Intentional Coach™ Certification works that way too: layered onto an existing practice rather than replacing it.
The frameworks — the ISS™, the Nine Drivers, the 6E Coaching Model, and the rest — sit underneath an existing practice, not on top of it.
Named, proprietary frameworks give existing clients (and future ones) a clearer reason to choose this coach over another.
Certification builds on coaching experience already in hand — it's an addition to a practice, not a restart of one.
Forty years finding out what actually makes change last.
Joseph Price is the Founder and CEO of Intentional Achievements™ — a former top-ranked Dale Carnegie Corporate Solutions Director who has since built a leadership and coaching system used by companies including AT&T and Intel, and taught across Arizona, Utah, Texas, Colombia, Italy, and Switzerland.
The Intentional Coach™ Certification is the compressed version of that career: everything that reliably works, organized so someone else can teach it.
What a free discovery call actually is
Thirty honest minutes — not a sales script.
A conversation about fit
What's brought this into focus right now, and whether the certification actually matches the practice being imagined.
A look at the frameworks
A closer look at the system — the ISS™, the Nine Drivers, the 6E Coaching Model — and how they show up in real sessions.
An honest next step
Whichever direction it points — joining the next cohort, waiting for a later one, or deciding it's not the right fit — that's a fine outcome too.
From clarity to action
Make the next step a considered one.
Bring your questions, your circumstances, and the outcome that would make the greatest difference. Consider the support that fits before you decide.