Over the years, this mission has grown into a family of companies, each dedicated to making a measurable and meaningful impact in the world.

The story of Intentional Achievements™ begins with our founder, Joseph M. Price, whose career has always been fueled by a passion for helping people unlock their potential. As a General Manager and Senior Instructor at Dale Carnegie Training, Joe earned the rare distinction of being certified in all nine Dale Carnegie programs. Recognized as one of the top global producers for over five consecutive years, Joe’s time at Carnegie was defined by excellence, innovation, and results. However, his desire to create something even more comprehensive and transformative inspired a bold new chapter.

In 2002, Joe founded Intentional Achievements™ on the principle that success—whether in life or business—is no accident. Guided by his philosophy of intentional living, Joe developed the Intentional Living Model™, a proven system to help individuals and organizations live deliberately, achieve more, and thrive in every area of life. From achievement-based training and consulting to cutting-edge coaching techniques, Intentional Achievements quickly became a trusted partner for businesses seeking growth, transformation, and measurable success.

Our passion for intentionality didn’t stop there. Recognizing the need to extend our impact beyond businesses, we launched Intentional Living Alliance, a 501(c)(3) nonprofit organization focused on helping individuals reclaim their lives. Whether they’re recovering from substance abuse, transitioning from incarceration, or navigating challenges as at-risk teens and young adults, we provide tools and support to empower intentional change.

We also founded Intentional Ministries to serve pastors and church leaders, equipping them with personal and professional growth strategies. By fostering leadership and intentionality within their ministries, we help them inspire their congregations and expand their impact.

At the heart of our story is a belief that intentional living creates extraordinary outcomes. Backed by over 95 years of collective experience and a suite of innovative systems, our companies are united in a mission to help individuals and organizations thrive. From Joe’s Carnegie roots to the transformative work of Intentional Achievements and beyond, every step of our journey is a testament to the power of intentionality.

This is our story, and it’s just the beginning. Join us in transforming lives and making a difference—one intentional step at a time.