Organization Development (OD) is the process of improving organizations by carefully gathering data, defining issues and determining a suitable course of action which meets its business goals and objectives.
The first Stage of the Corporate Solutions Process is Assessment. This could have one or many phases and components according to the nature and depth of the issues. The purposes of this step are to: 1) assess the culture of the organization; 2) uncover real or perceived challenges to individual and corporate growth; 3) determine skills and competency gaps; and 4) establish growth and learning objectives.
The second Stage is Design. Based on the above data, a project will be designed that will address both the larger issues of organizational culture change and corporate direction, as well as specific business unit and individual skill sets that need to be developed or enhanced. Measurable objectives will be set here that will be used in the Measurement stage to determine success and ROI.
For behaviors to change and measurable results to be achieved, the Implementation stage must and will focus on the practical application of material, not just the learning of it. Time-spaced repetition built into the training and coaching program design and implementation will ensure the desired results.
Short- and long-term behavior, as well as process and system changes must measure the success of any project. These changes then translate to positive impact to the bottom-line. The investment into the first project will produce enough measurable return to fund any of the next projects needed.
Implementation is the third critical stage because this is where the basis for the behavior and performance change is established. This must be a “true training” environment. Often times, the distinction between education and training is not understood. In many cases, education programs are conducted under the guise of training, producing no significant results. This creates the perception that training is a luxury or an expense that needs to be cut during difficult times. “True training” can be measured and proven to be a solid investment that always produces a positive impact to the bottom-line.
The Measurement stage compares the baseline information gathered during Assessment and the measurable objectives set during the Design phase with the results of the Implementation stage. An agreed upon ROI will be achieved—guaranteed.